How People Spread the Word About the Climate March

100-Possible-Share-Graphic-FINALDid you ever wonder how they got over 25,000 to participate in the climate march on November 29, 2015? Well, the organizers succeeded to get hordes of people involved in order to send a strong and compelling message to Ottawa’s policymakers. Their belief was that if all those who were interested in the event told 10 people, and those who learned about the event told 5 more people who told 5 others, then approximately 250 people will be informed about it. That’s how grassroots organizing works and precisely how they met their goals, trumping oil companies with virtually unlimited budgets for advertising and PR.

They also launched Facebook campaigns that encouraged interested parties to RSVP to the event and then share it to their friends and contacts on Facebook.

The Availability of 100% POSSIBLE Visual Materials

The organizers also provided a style guide for those who wanted to create their own visual materials for the event. All the information needed to create an effective visual material was provided, from fonts to logos and colours. Below are examples of what was available then.

We-Can-Solve-Climate-Change

100% Possible Cover Photo

Workshops were also held in select venues in Ottawa, Toronto, Montreal, and Gatineau days before the march so interested individuals and groups can learn how to make their own placards and banners.

Call for Volunteers

Organizing the climate march was very challenging so the organizers had to rely on volunteers. They welcomed anyone willing to help out during the march as well as the day before the event. All volunteers had to do was complete and contact form and someone from the organizing team reached out to them.

25,000 People Walk for Climate in Ottawa

Climate March Ottawa 2015

Applause was heard in our headquarters and in the crowd when we heard about the number of people enumerated in our march: 25,000 people * took to the streets of Ottawa today to spread our message for the climate! 

Some people have said that our march would not work, that people in Ottawa would not walk, that people in Montreal would not move, that Toronto was too far away and that climate issues would not be of interest to families and communities. workers.

Today, 25,000 people have proven that they are wrong: climate change is the moral issue of our century and the solutions to this crisis are becoming more evident and gaining popularity every day.

We know we can not do anything and watch climate change put our world at risk.

Corroborating the latest Nanos poll launched last week that said 73% of Canadians believe climate change is a threat to their economic future, the crowd was loud, flashy and loud to get their message across:

A 100% renewable economy by 2050 is 100% possible!

Scientists have said: we must do it. Some politicians have said: we CAN do it.

On the eve of the Climate Change Conference in Paris, Canadians joined the voices of citizens in more than 200 cities around the world calling for concrete actions to fight climate change.

There are moments when history is built, moments when the popularity of a message makes it so inevitable that even the most intransigent politicians are swept away by the wave.

Ottawa Climate March November 29, 2015

Today  could be one of those moments .

* About the crowd: Gilles Lamothe, professor of statistics at the University of Ottawa shared his methodology: He used the Jacob method to estimate the number of people on Parliament Hill. From a photo of the crowd, he estimated the area occupied by the crowd at 7,550 square meters and the density of the crowd at three people per square meter. With the march of error, he estimated that the number of people present was between 20 385 to 24 915, excluding the few thousand people left before the end of the march.