Did you ever wonder how they got over 25,000 to participate in the climate march on November 29, 2015? Well, the organizers succeeded to get hordes of people involved in order to send a strong and compelling message to Ottawa’s policymakers. Their belief was that if all those who were interested in the event told 10 people, and those who learned about the event told 5 more people who told 5 others, then approximately 250 people will be informed about it. That’s how grassroots organizing works and precisely how they met their goals, trumping oil companies with virtually unlimited budgets for advertising and PR.
They also launched Facebook campaigns that encouraged interested parties to RSVP to the event and then share it to their friends and contacts on Facebook.
The Availability of 100% POSSIBLE Visual Materials
The organizers also provided a style guide for those who wanted to create their own visual materials for the event. All the information needed to create an effective visual material was provided, from fonts to logos and colours. Below are examples of what was available then.
Workshops were also held in select venues in Ottawa, Toronto, Montreal, and Gatineau days before the march so interested individuals and groups can learn how to make their own placards and banners.
Call for Volunteers
Organizing the climate march was very challenging so the organizers had to rely on volunteers. They welcomed anyone willing to help out during the march as well as the day before the event. All volunteers had to do was complete and contact form and someone from the organizing team reached out to them.